Monetizing your Pagerank
I saw that FSK recently mentioned his pagerank, which is also known as page rank, PR, Google PR etc. on his blog.
PR is also known as “toolbar PR”. As in the Google Toolbar. There are websites and browser addons which will show PR of the URL you are currently browsing, but the original green bar and numerical score originated with Google’s Toolbar.
In a nutshell, Google assigns a score between 0 and 10 to URLs. 3 is decent, 4 is pretty good, 5 or higher is authoritative. It is very hard to score a 7 or higher. But what does it mean?
Not much really. In the absence of a metric to reveal back link (incoming link) volume and anchor text quality, Google invented PR. It is not precise and it is not determined with any transparency. There is also little proof that PR is actually used to determine SERP (Search Engine Result Position). Toolbar PR is only updated approx. every 3 months, while the real ranking system is constantly working in real time to provide the most relevant search results.
However, whole industries have cropped up around the game of achieving a high Google PR, and soliciting backlinks from high PR sites, in order to improve one’s own PR (bleeding/sharing/passing pagerank).
A similar web generated site value metric is Alexa Rank (based on web traffic as measured by installs of the Alexa toolbar).
These measurement ranks aren’t particularly valuable except as gross indicators. It is very hard to monetize a site by simply knowing it’s link value or traffic is high. Marketers need to know geo-preferences, traffic shaping by hour, by week day, sex, age etc. Many times, this can only be accomplished with experience and by testing.
But back to the PR game. Many professional SEOs (Search Engine Optimzers) use PR to determine the quality of a backlink, in the absence of testing every link one at a time. A PR4 URL, will likely provide more backlink value than a PR2 URL with the same anchor text. And bidding for purchased links based on PR are determined accordingly as well.
I can’t emphasize enough, that Google’s own search rank algorithm, which continues to get more complex with time, is not directly correlated with PR. MSN and Yahoo also have their own proprietary algorithms that must be kept secret. Already SEOs seek to exploit the “known” factors used to dominate the SERPs, which is why you may have noticed that Google has added voting to it’s result pages, in attempt to return to the human touch it had when it leaned heavily on the DMOZ (the open directory project).
So while PR can lead to monetization opportunities with companies like , it is wholly controlled by Google, and very arbitrary. Banking on your PR being constant is not enough. These days, people are much more focused on gaining lots of traffic (say from one timely and well placed link) than thousands of links that could inflate PR, but not contribute the meaningful clicks that create readership and long term income.
Related Blogs
- Blogs Related to pagerank
- Ask an SEO – Wasting Pagerank on Noindex Pages | Chris Hooley’s …
- PageRank: Some Basics « noank6.com
