Monetizing your Pagerank

I saw that FSK recently mentioned his pagerank, which is also known as page rank, PR, Google PR etc. on his blog.

PR is also known as “toolbar PR”.  As in the Google Toolbar.  There are websites and browser addons which will show PR of the URL you are currently browsing, but the original green bar and numerical score originated with Google’s Toolbar.

In a nutshell, Google assigns a score between 0 and 10 to URLs.  3 is decent, 4 is pretty good, 5 or higher is authoritative.  It is very hard to score a 7 or higher.  But what does it mean?

Not much really.  In the absence of a metric to reveal back link (incoming link) volume and anchor text quality, Google invented PR.  It is not precise and it is not determined with any transparency.  There is also little proof that PR is actually used to determine SERP (Search Engine Result Position).  Toolbar PR is only updated approx. every 3 months, while the real ranking system is constantly working in real time to provide the most relevant search results.

However, whole industries have cropped up around the game of achieving a high Google PR, and soliciting backlinks from high PR sites, in order to improve one’s own PR (bleeding/sharing/passing pagerank).

A similar web generated site value metric is Alexa Rank (based on web traffic as measured by installs of the Alexa toolbar).

These measurement ranks aren’t particularly valuable except as gross indicators.  It is very hard to monetize a site by simply knowing it’s link value or traffic is high.  Marketers need to know geo-preferences, traffic shaping by hour, by week day, sex, age etc.  Many times, this can only be accomplished with experience and by testing.

But back to the PR game.  Many professional SEOs (Search Engine Optimzers) use PR to determine the quality of a backlink, in the absence of testing every link one at a time.  A PR4 URL, will likely provide more backlink value than a PR2 URL with the same anchor text.  And bidding for purchased links based on PR are determined accordingly as well.

I can’t emphasize enough, that Google’s own search rank algorithm, which continues to get more complex with time, is not directly correlated with PR.  MSN and Yahoo also have their own proprietary algorithms that must be kept secret.  Already SEOs seek to exploit the “known” factors used to dominate the SERPs, which is why you may have noticed that Google has added voting to it’s result pages, in attempt to return to the human touch it had when it leaned heavily on the DMOZ (the open directory project).

So while PR can lead to monetization opportunities with companies like , it is wholly controlled by Google, and very arbitrary.  Banking on your PR being constant is not enough.  These days, people are much more focused on gaining lots of traffic (say from one timely and well placed link) than thousands of links that could inflate PR, but not contribute the meaningful clicks that create readership and long term income.

Related Blogs

Comments Off
Tags: ,
Posted in Site News |

 

T-Shirt Hell is closing

Legendary t-shirt company T-Shirt Hell is closing.

I made a shitload of dough along the way. I’ve done cocaine off the better body parts of supermodels. I’ve even raped and killed a mountain panda in the hills of Shaanxi. But these perks are besides the point.

I just don’t feel like dealing with idiots anymore.

This is how capitalism is meant to be done.  You start small, crushing your larger competitors, see them driven before you and hear the lamentations of their women, and then you walk away on top, before the small minded idiots or state (do I repeat myself) drag you down and destroy you like Henry Rearden in Atlas Shrugged.

That’s right, I’m crazy. I’m pulling the plug on a company I could have sold for millions. Why in the fucking world would I do something so stupid? Because I can. I don’t care about money. This is the way I’ve always done things…my way.

Fuck you too Sunshine Megatron.  Good luck.

Related Blogs

 

Don’t take our guns

Brits are waking up, but is it too late?

We have the same problem in Canada.  People have no concept of what their rights are, and thus have no drive to defend them against state encroachment and exploitation. Now is the time to organize and push back against Leviathan.

Video courtesy of the Campaign for Liberty website.

Related Blogs

Comments Off
Tags: ,
Posted in Liberty, Politics, Socialism |

 

The Spin Volume One

Obama nominee for Secretary of the Treasury, Timothy Geithner is a tax cheat. Looks like libertarians have finally infiltrated the highest offices of the state.

~~~

John McCain has been sucking up to Obama and Hillary Clinton.  This is how the rank and file morons are spinning it.

The republicans need to stop battling with the Clintons and realize that Bill Clinton left this country is great shape which has been totally undone by George Bush and Dick Chaney. Hillary is the best person for this job. Hurray for McCain. He is a true patriot.

The sheep are well trained.

~~~

Word has it, if the economy gets bad enough, Obama will offer to be inaugurated every week.  TV viewership was through the roof, euphoria was at near rapture levels and the $150 million spent on this event will “create a lot of jobs”.

It’s not such a crazy idea.  There aren’t many good bands these days (in my opinion), maybe Pelosi and McCain can go on tour, do a singing duet act and raise money for Obama’s black sites that will eventually torture innocent people without the public embarrassment of a Guantanamo.

Hey, it’s the New World Order.  Even states will have to become creative if they want to keep murdering and confiscating wealth.

~~~

In Canada, we have public holidays.  Hopefully the Asian manufacturer nations join us in paying wages and taxes for an unworked day.  This notion of getting paid only for what you do is an anachronism.  All wealth flows from the state.

~~~

Sometimes we overlook subtle progress.  Yesterday, Baracktrack Obama became the first half-white President of the United States of America.  As a half-white person myself, this is a huge step forward for my people.  To see my race finally recognized as equal to full whites is remarkable.

~~~

If people think that Obama signifies a change from Bush, one policy that will continue is the ability to fail upwards.  Clinton lost the Presidential Primary race, and gets the Secretary of State slot.

The aforementioned Timothy Geithner failed throughout the Bush era as the Grey Lady reports.  Won’t stop him from becoming the second most powerful man in America by taking over bailing out Wall Street at the expense of Main Street and future generations.

Robert Gates, an enormous failure at Secretary of Defense gets to stay on and keep murdering innocent civilians.

And that’s the spin.

Related Blogs

Comments Off
Tags: , ,
Posted in Doublethink, Economics, Politics, Stuff |